Calculate return on ad spend from attributed revenue and advertising cost.
Revenue ÷ Ad Spend
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ROAS, or return on ad spend, compares attributed revenue with advertising spend. A result of 4× means four units of attributed revenue for each one unit of ad spend.
ROAS is a revenue-to-ad-spend ratio, not a complete profit calculation. Product costs, fees, salaries and other expenses are not included unless you account for them separately.
Add the revenue credited to the campaign or advertising activity.
Add the advertising cost associated with that revenue.
The calculator divides revenue by ad spend and displays the result as a multiple.
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That means attributed revenue is numerically lower than the ad spend entered.
No. ROAS focuses on revenue relative to ad spend, while ROI can incorporate a broader set of costs and returns.
Use attributed revenue for the standard ROAS formula. Profit is a different financial measure.
ROAS cannot be calculated with zero ad spend because the formula would require division by zero.
ROAS equals attributed revenue divided by ad spend.
It means five units of attributed revenue were measured for every one unit of ad spend entered.
No. Appropriate targets depend on margins, costs, attribution methods and business goals.
No. The calculation happens locally in your browser.